Building off of the success of their LGBT Marketing Conference that has been held in New York for the past 8 years BizTech and local partners are expanding their conference schedule and Seattle is first on the list to benefit. On Friday, September 18th, Community Marketing & Insights (CMI), Pink Banana Media, and the Greater Seattle Business Association (GSBA) are teaming up to bring a fresh look at digital and online marketing. This one-day conference at the Seattle Renaissance Hotel is focused on “bringing together the worlds of advertising, marketing, technology and business in the LGBT marketplace.”
Unfortunately, Thomas Roth, the president of CMI, who was originally scheduled to present, is unable to attend, but key slides from CMI will be presented in his absence. His talk was to include recognizing the different segments of the LGBT community and how to reach each out to each segment appropriately. The agenda on the website says this information comes from over 20 years of LGBT market research and case studies on companies that have marketed successfully to the LGBT community. This topic seems to be for anyone who is not a part of the LGBT community or has been under a rock for the last 10-15 years and still thinks that all LGBTQIA people are the same.
Other topics that are more likely worth the time are the two presentations by Matt Skallerud, president of Pink Banana Media, which focus on social media marketing, mobile local targeting, hashtags, locating and using influencers, and social media and website analytics. These topics are at the forefront of today’s marketing and PR environs, and are some of the topics that companies are still struggling to monetize and use effectively. These subjects are ones that, if incorporated into your current business practices, have the ability to grow your business and customer base and make the most of your marketing dollars by decreasing the dollars spent on people outside of your target market.
Rounding out the presentations, are Mike Hayward, creative director for Copacino + Fujikardo, , John Rubino, president of GreenRubino, Tom Whitman, from Flip Radarworks, YouTube content creator Josh Rimer, and Louise Chernin and Rachael Brister of the GSBA. For a complete agenda, speaker list, and topic list visit the BizTech website.
Registration is $195 and includes lunch and registration to the post-event/reception/mixer that evening.
The Seattle Renaissance Hotel is at 515 Madison St overlooking I-5. The event will take place in the Madison Ballroom, upstairs one floor from the main lobby. Registration and check-in will be open at 8 am, with full breakfast and coffee served followed by the 9 am start time.
It’s a must do business event for smart local businesses keen to reach the very valuable LGBTQ demographic.