It’s About Life Expo attracting anxious companies

April 4, 2008• bySeattle Gay Scene

Excitement seems to be building around the First Annual It’s About Life Expo, which is coming to Seattle June 20 – 22. I was surprised to find it was attracting such a huge flock of businesses from across the spectrum; from local and regional companies to some large corporations anxious to demonstrate their friendliness to gay and lesbian consumers in Seattle. But I guess it isn’t any wonder?
Here are the statistics of gay consumers:

The median household income for gay men is $83,000 per year (40% reported household incomes in excess of $100,000 per year) and the median lesbian household income is $80,000 per year. (The median US household income is $46,242).

61% of gay men and 69% of lesbians own a home.

Both gay men and lesbians spend a median of $2,000 on travel per year.

Approximately 95% of gay men and lesbians made purchases on the Internet in the last year.

53% of gay men used a gym in the past month.

89% of the LGBT community are more likely to support companies with favorable LGBT employment practices.

Gay men spend over $5,000 a year eating out (more than double the average American) and 21% spend at least $10,000 per year while 97% of lesbians eat out at least once per week with a median of $3,640 for dining out.

83% of lesbians have pets while 61% of gay men have a pet.

The average gay man or lesbian spends at least $500 on clothing per year (however, younger gay men spend $250 more on clothing annually than younger lesbians).

88% of gay men and 97% of lesbians own a car. 52% of lesbians own an SUV and 10% own a Motorcycle or scooter.

Wow,
I should be rich, connected, stylish, cultured, worldly, and fit.
Where did I go wrong?

Information about the “Xpo” is available at www.itsaboutlifexpo.com.