Under U 4 Men is not like the classic image you may have of the traditional gay man’s underwear store. Because now more than ever, with the emergence of Metrosexuals, sexy men’s underwear is not reserved for just the gays anymore.
Under U 4 Men is immensely popular in the Portland area and has taken the idea of underwear stores to the next level, attracting women and straight men with their comfortable and friendly staff. Some have even called it Victoria’s Secret for Men. Special events have included live underwear fashion shows every weekend and even wine tastings.
Brands include the impossible to find AussieBum along with C-IN2, Hugo Boss, DKNY, 2(x)ist and dozens of other popular and hard to find brands.
“We are really excited about our new stores, we have hundreds of customers from Seattle that have already visited our two Portland locations.” said CEO Steven Lien.
Their divisional manager for Seattle’s future stores is a local and has several years experience with Abercrombie and Fitch along with being an accomplished collegiate swimmer and model for Under U 4 Men.
They will have stores on Capital Hill and in Downtown but the exact locations are a secret for now. Watch The Seattle Gay News in the future for a special announcement about their openings.
Here is a New York Times article from last year about the tremendous success of Under U 4 Men.
