Is It Red Hot In Here, Or Is It Just Me?

WHY RED HOT?

“Guys with red hair don’t have the positive role models that girls do in our culture. A male with red hair is not seen as aspirational, culturally speaking, with very few leading men, heroes, action stars or heartthrobs played by men with red hair in Hollywood or on our TV screens. Also the more laddish culture of banter – that maybe is not so prevalent in female friendship circles – creates a fear of speaking out based on the concept of ‘it was just a joke’. While many people may argue calling someone a ‘ginga’ or any other ‘fun’ words for people with red hair is just witty banter, for some of those on the receiving end, the impact to their self esteem is felt much more deeply and can have lasting, detrimental effects at school and way into their adult life. Red Hot is my response to this.”

Thomas Knights

So far RED HOT has raised over twelve thousand pounds for Anti- Bullying charities.

THE STORY SO FAR…

3 years ago Thomas Knights had an idea – To put ginger guys in the spotlight like never seen before. To show them as desirable… as alpha males…. Sexual….. Confident…. Heroic… as the ULTIMATE MALE.

No one had EVER done this before in the history of the world. Literally. Never. Ever.

And so began RED HOT his longterm vision to “rebrand the ginger male stereotype”.

Immediately it caught the public’s attention, then bloggers, then mainstream regional press, then national press, then international press, art press, fashion press, then TV coverage, radio…

All on a global scale.